Griffin Archer
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SLEEP NUMBER / NFL PARTNERSHIP

Sleep Number is the official sleep + wellness partner of the NFL. As part of their Super Bowl push, we developed a series of commercials showing how trash-talking HOF legend John Randle was transformed by a good night’s rest.

Sleep Number NFL Partnership - Baking Amends

If John Randle can chill out with smarter sleep, there’s hope for all of us. 


Sleep Number NFL Partnership - Writing Wrongs

NFL Hall-of-Famer John Randle apologizes to all the QBs he’s wronged.

Sleep Number NFL Partnership - John Randle Changes His Tune

It’s not the same old tune when John Randle gets a good night’s rest.  


Sleep Number NFL Partnership - John Randle Changes His Tune

John Randle turns over a new leaf with the help of his Sleep Number bed.